In this project for W Hotels, I took on the role of art director for a photo and video shoot. The goal was to capture visuals that aligned with the brand's identity and effectively reach the target audience. The project aimed to showcase the unique experience and ambiance offered by W Hotels, creating visuals that would resonate with the desired audience.
Staying up-to-date with current design, fashion, and lifestyle trends helped ensure that the visuals remained relevant and appealing to the target audience.
Photography: Ralp Felix
Art director: Rebecca Laurey, Hessel Bruins
Styling: Chelsey Bras
